Rapid Prototyping 2 of 3: Digital Prototyping

Chris Conover and Parteek Saran talk about digital prototyping. Have you ever struggled to explain your idea during a pitch, while working with your team, or testing a concept with users? Digital prototyping allows you to rapidly explore an idea by building interactive experiences that run on real devices — no coding required. In this […]

How to turn Failure into Success

Setbacks are a normal part of the entrepreneurial journey. Pitches go wrong, early product builds don’t work out, competitors are chipping away at your market share — entrepreneurs need to develop a thick skin and an iron-clad determination to keep going and learn from their experiences.  There are tools to use such as pivots and […]

Google Tools: Entrepreneurs Edition – Mastering AdWords for Your Startup

How To’s For Your Startup: AdWords Win the moments that matter. As consumers now live online, their smartphones rarely more than a meter away from their hands and search usage continues to accelerate. In this environment, startups have to take advantage of more audience signals than ever before. Join us in person at Campus London, […]

Google Tools: How To Make Your App Succeed On Google Play

Google Tools: Entrepreneur Edition How To Make Your App Succeed On Google Play Discover best practices and useful tips to help you build a strategy that ensures your app stands out, reaches the audience it deserves, builds your brand, and grows your revenue.

Tools for Entrepreneurs: Designing Persuasive Presentations

http://www.google.com/entrepreneurs/onlinelearning/ Google for Entrepreneurs and General Assembly have partnered up to create “Tools for Entrepreneurs,” video classes for entrepreneurs to grow their skills and grow their businesses. — Whether you’re speaking to your board of directors, pitching a product to a group of strangers, or walking through your portfolio in an interview, your presentation must […]

Tools for Entrepreneurs: Finding Product Market Fit

http://www.google.com/entrepreneurs/onlinelearning/ Google for Entrepreneurs and General Assembly have partnered up to create “Tools for Entrepreneurs,” video classes for entrepreneurs to grow their skills and grow their businesses. — You have the product idea. Now you need clearly defined goals to determine the course of action when taking it to market. Leveraging research to learn more […]

Tools for Entrepreneurs: Your First Email Marketing Campaign

http://www.google.com/entrepreneurs/onlinelearning/ Google for Entrepreneurs and General Assembly have partnered up to create “Tools for Entrepreneurs,” video classes for entrepreneurs to grow their skills and grow their businesses. — Need to leverage email to reach your users, clients, or customers, but not sure where to start? This class is designed for email marketing beginners. We’ll cover […]

Tools for Entrepreneurs: Wireframe in Omnigraffle

http://www.google.com/entrepreneurs/onlinelearning/ Google for Entrepreneurs and General Assembly have partnered up to create “Tools for Entrepreneurs,” video classes for entrepreneurs to grow their skills and grow their businesses. — In this class, you can learn enough features of Omnigraffle to begin wireframing your next screen experience. Julie will give a step-by-step walkthrough of Omnigraffle and then […]

Tools for Entrepreneurs: Positioning Your Content

http://www.google.com/entrepreneurs/onlinelearning/ Google for Entrepreneurs and General Assembly have partnered up to create “Tools for Entrepreneurs,” video classes for entrepreneurs to grow their skills and grow their businesses. — Independent UX consultant, Lis Hubert, discusses how to position content on your website. In this tutorial, Lis discusses specific tools to help you prioritize, organize and visualize […]

Tools for Entrepreneurs: 3 Ways to Jumpstart Your Brand

http://www.google.com/entrepreneurs/onlinelearning/ Google for Entrepreneurs and General Assembly have partnered up to create “Tools for Entrepreneurs,” video classes for entrepreneurs to grow their skills and grow their businesses. — Marketing can be an overwhelming process. In this session, Lauren Perkins will explain three small steps all entrepreneurs can take to begin building the brand of their […]